The visual identity of UCSB is instantly recognizable.  It is also so much more than a look or a logo. Consistent, appropriate use of campus branding elements enhances communication and is designed to work in tandem with the marketing of each Department, Program, Center or campus-affiliate.



Tools and Templates

Save yourself time while developing communications that are on brand. Consistent, unified brand websites can align our campus communications efforts and display our distinct, unified voice. 

Please visit the examples below.


UCSB Design Toolkit
Download the PDF

UC Santa Barbara websites are important tools for our campus to use in promoting our brand identity. Elements such as colors, photography, fonts, and messaging used throughout the site are official representations of the UC Santa Barbara brand.