Step 3 Call-To-Action Buttons (CTA)
Marketers would say they’re the most important element on the page and all efforts should be focused on getting people to interact with your site in this way, especially to drive traffic to other pages of your site. Strategic use of well-designed CTAs can greatly improve the flow of the page and guide the user toward conversion, so it’s critical to get this right.
Action items for the user when using CTAs are usually buttons or link text. Ensure your button links are clickable, adhere to best practices with text links (short titles that do not use 'click here' verbiage), and test out the destination after saving. When deciding whether or not to use a button versus link text (with an underline or color change), consider the button to be an action (like a form submission) and a link should only to be used to point to another page. Consistency is also key here, so be mindful of these important layout decisions and stick to a pattern for better web experiences.